Case Studies

Real Results,
Real Growth

A track record of helping international brands break into new markets, bridge cultural gaps, and achieve measurable growth.

Led by Patric Sawada, with 11+ years of international marketing across 15+ markets in Europe and East Asia.

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K.K. Orchard logo
Paid Social

K.K. Orchard, Taiwanese Food Brand Enters 13 European Countries

Per-country Facebook and Instagram campaigns with culturally adapted creative and translations, building consumer awareness across all 13 markets on a constrained budget.

885K impressions, €0.34 CPC across 13 EU markets
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Valor logo
LinkedIn B2B

Valor, Reaching C-Suite Executives via LinkedIn

Three-week sprint targeting CEOs and C-suite at Top 900 Dutch companies through their executive assistants, validating a niche B2B LinkedIn approach.

22% conversion rate, €130 cost per qualified lead
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TNT / FedEx logo
Cultural Adaptation

TNT/FedEx, Culturally Adapted Google Ads Across 3 Countries

ADAPT Framework applied to Google Ads copy across the Netherlands, Portugal, and Singapore. Cultural adaptation tested A/B against an unadapted control in each market.

+34% CTR in Portugal, +25% in Singapore, +7% in NL
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Gladskin by Micreos logo
International SEO

Gladskin by Micreos, E-Commerce SEO Across 4 European Countries

Per-market keyword research and content localisation across UK, France, Netherlands, and Germany. One-letter changes in German keywords unlocked 3x search volume.

+159% organic traffic, +143% revenue across 4 EU markets
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Critical Minds logo
LinkedIn Advertising & SEO

Critical Minds, Growth Hacking LinkedIn Ads and SEO

B2B management consulting firm in the Netherlands. Compounded LinkedIn ads and SEO experimentation to lift content reach and decision-maker lead flow.

8% CTR on LinkedIn at €1.00 CPC
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Global Sustainability Ratings Leader, anonymised brand panelGlobal Sustainability Ratings Leader
Cross-Cultural Training

Cross-Cultural Training for a Global Sustainability Ratings Leader

Multi-segment cross-cultural training programme for a global sustainability ratings platform. Pre-training interviews customised content to live team dynamics.

40+ employees trained across multiple programmes
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EU-Japan Centre for Industrial Cooperation logo
Cross-Cultural Marketing Workshop

EU-Japan Centre, Cross-Cultural Growth Marketing Webinars

Two expert-led webinar sessions for European SMEs entering Japan, tailored separately for Swedish and for Polish/Romanian audiences with different cultural starting points.

2 webinars delivered, ongoing partnership commissioned
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Nationale Nederlanden (Powerly, via Aimforthemoon) logo
Growth Hacking & Lean Startup

Nationale Nederlanden, Lean Validation for a Corporate Sustainability Startup

Lean startup validation for Powerly, a corporate sustainability venture inside the Netherlands' largest insurer. Rapid experimentation generated early leads and informed the go/no-go decision.

Validated demand and pipeline for a corporate venture
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Baas BV (EVReady, via Aimforthemoon)
Growth Hacking & Lean Startup

Baas BV, Lean Validation for an EV Fleet Charging Startup

Acquisition funnel for EVReady, an EV fleet-charging corporate startup. Targeted fleet managers at enterprise companies through landing pages, paid ads, and automated outreach.

Demand validated, lead pipeline built from scratch
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DSM (now dsm-firmenich) logo
SEO Training & Strategy

DSM, SEO Analysis and Optimisation for a Global Science Company

Technical and content SEO audit for DSM's Engineering Materials division across English and Dutch versions, plus SEO upskilling for the internal team.

Roadmap delivered, internal team upskilled in SEO
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Opel Benelux logo
SEO Training & Content Optimisation

Opel Benelux, Trilingual SEO Training and Website Optimisation

Full SEO scan plus structured training for 10+ data entry assistants who manage Opel's Benelux site across Dutch, French, and German. SEO discipline embedded in the daily CMS workflow.

10+ content team members trained, 3 languages
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Nuon / Vattenfall logo
Growth Strategy & Advisory

Nuon/Vattenfall, Introduction to Growth Hacking

Executive-level introduction to growth hacking for Vattenfall Netherlands' marketing and innovation teams. AARRR funnel, experiment-driven marketing, and corporate-scale applications.

Marketing and innovation teams onboarded to growth hacking
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Yaband Media logo
Lead Generation & Market Validation

Yaband Media, Lead Generation Sprint That Invalidated a Saturated-Market Hypothesis

Lead-generation sprint for a Dutch-Chinese marketing platform offering Alipay and WeChat Pay to Dutch tourist attractions. Designed to validate the proposition before larger investment. The campaign produced clean signal that invalidated the niche.

Niche-fit hypothesis invalidated on €137 ad spend
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