For Valor, Reaching C-Suite Executives via LinkedIn
Three-week sprint targeting CEOs and C-suite at Top 900 Dutch companies through their executive assistants, validating a niche B2B LinkedIn approach.
Challenge
For Valor, a personal wardrobe service for executives, needed to reach CEO and C-suite decision-makers in the Netherlands. The target audience was notoriously hard to reach directly.
Approach
- 3-week sprint: workshop, strategy, execution
- Custom audience targeting via executive assistants at Top 900 companies
- A/B testing of messaging and creative
- LinkedIn campaign with brochure download as conversion
Results
"What we learned: targeting decision-makers through their gatekeepers can be more effective than direct targeting. The approach validated a niche B2B strategy on LinkedIn."
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