Critical Minds, Growth Hacking LinkedIn Ads and SEO
B2B management consulting firm in the Netherlands. Compounded LinkedIn ads and SEO experimentation to lift content reach and decision-maker lead flow.
Challenge
Critical Minds, a B2B management consulting firm in the Netherlands, wanted to give their content marketing more reach and generate qualified leads from their target audience of decision-makers in the Dutch market.
Approach
- LinkedIn advertising campaigns targeting relevant B2B audiences
- SEO optimisation to increase organic visibility for consulting services
- Growth hacking methodology: rapid experimentation across channels
- Continuous A/B testing of ad formats and targeting parameters
Results
"What we learned: combining LinkedIn advertising with SEO creates a compounding effect for B2B lead generation. High CTR at low CPC is achievable when targeting and messaging are tightly aligned."
More Case Studies
K.K. Orchard, a Two-Year European Market-Entry Experiment for a Taiwanese Frozen Food Producer
Two-year market-entry experiment (2021 to 2022) built to make supply and demand meet: LinkedIn account-based campaigns aimed at frozen-food category managers to support direct business development, and per-country Google, Facebook and Instagram campaigns in 13 languages that narrowed to city level once retail contracts landed.
For Valor, Reaching C-Suite Executives via LinkedIn
Three-week sprint targeting CEOs and C-suite at Top 900 Dutch companies through their executive assistants, validating a niche B2B LinkedIn approach.
TNT/FedEx, Culturally Adapted Google Ads Across 3 Countries
ADAPT Framework applied to Google Ads copy across the Netherlands, Portugal, and Singapore. Cultural adaptation tested A/B against an unadapted control in each market.
Ready to Write Your Own Case Study?
Let's discuss how we can help your brand achieve real, measurable growth across European and East Asian markets.