Growth Marketing

Experimentation, channel testing, and growth-team operating models for international expansion.

7 articles

Above-the-Line Advertising in Japan: What It Costs and How to Budget

TV, newspaper, magazine, radio, and outdoor advertising in Japan, with typical buying units, indicative costs, and a budgeting method for European companies weighing ATL against digital.

E-Commerce in Japan: Market Size, Marketplaces, and How to Sell

Japan's B2C e-commerce reached 26.1 trillion yen in 2024 at just 9.8% penetration, and this guide shows a European company how to choose between Rakuten, Amazon Japan, and Yahoo! Shopping while respecting the distribution structure behind the shelf.

Social Media Marketing in Japan: Why LINE Comes First

How social media marketing works in Japan, why LINE is the primary relationship channel with 98 million users, and how a European company should build its platform mix.

Test your way into a new culture: the experiment loop behind cross-cultural market entry

How to validate a new market and culturally adapt your marketing assets using a structured growth-experiment loop, with cultural dimensions as the source of testable hypotheses.

Jun 21, 2026

Patric Sawada

6 min read

growth experimentation

market entry

cross-cultural marketing

+4 more

Growth Marketing

Fractional CMO Guide for European SaaS and Growth-Stage Companies [2026]

What a fractional CMO actually does, when to hire one, how the engagement is priced, and how cross-cultural fractional leadership works for EU companies expanding into East Asia.

fractional head of growth

+3 more

Growth Marketing

Global Marketing Strategy: The Complete Framework for International Growth

Build a global marketing strategy that works across cultures and markets. Practical framework covering localization, branding, channel strategy, and measurement for international expansion.

Apr 26, 2026

Patric Sawada

14 min read

global marketing strategy

international marketing

cross-cultural marketing

+3 more