Growth Marketing

Experimentation, channel testing, and growth-team operating models for international expansion.

10 articles

Fractional CMO Cost: What Moves the Price, and What We Charge

What drives fractional CMO cost, how the engagement shapes compare, and our published rates: EUR 3,800 a month for one day a week, EUR 7,500 for two.

fractional cmo pricing

+3 more

Growth Marketing

International Growth Marketing: What Transfers and What Does Not

Growth marketing across borders fails in a predictable place: the loop that worked at home is rebuilt abroad without checking which of its assumptions were cultural. A working method for deciding what to standardise, what to localise, and how to test the difference.

Aug 14, 2026

Patric Sawada

16 min read

international growth marketing

Growth Marketing for Japan: Test Demand Before You Commit

How to read real demand in Japan before committing to entry, why smoke tests and fake doors backfire legally and culturally, which growth-hacking tactics transfer, and how to keep experimenting once you are established, without burning trust.

Aug 03, 2026

Patric Sawada

14 min read

growth marketing Japan

Japan market validation

growth hacking Japan

+5 more

Growth Marketing

Above-the-Line Advertising in Japan: Costs and Budgets

TV, newspaper, magazine, radio, and outdoor advertising in Japan, with typical buying units, indicative costs, and a budgeting method for European companies weighing ATL against digital.

E-Commerce in Japan: Market Size, Marketplaces, How to Sell

Japan's B2C e-commerce reached 26.1 trillion yen in 2024 at just 9.8% penetration, and this guide shows a European company how to choose between Rakuten, Amazon Japan, and Yahoo! Shopping while respecting the distribution structure behind the shelf.

Social Media Marketing in Japan: Why LINE Comes First

How social media marketing works in Japan, why LINE is the primary relationship channel with roughly 100 million users, and how a European company should build its platform mix.

The Experiment Loop Behind Cross-Cultural Market Entry

How to validate a new market and culturally adapt your marketing assets using a structured growth-experiment loop, with cultural dimensions as the source of testable hypotheses.

Jun 21, 2026

Patric Sawada

6 min read

growth experimentation

market entry

cross-cultural marketing

+4 more

Growth Marketing

Fractional CMO Guide for European SaaS [2026]

What a fractional CMO actually does, when to hire one, how the engagement is priced, and how cross-cultural fractional leadership works for EU companies expanding into East Asia.

fractional head of growth

+3 more

Growth Marketing

Global Marketing Strategy: A Framework for Expansion

Build a global marketing strategy that works across cultures and markets. Practical framework covering localization, branding, channel strategy, and measurement for international expansion.

Apr 26, 2026

Patric Sawada

14 min read

global marketing strategy

international marketing

cross-cultural marketing

+3 more

Growth Marketing